1. Ignoring Your Meta Titles and Descriptions
Your title tag and meta description are the first things users (and Google) see. If they’re missing or poorly written, you lose both clicks and rankings.
Fix: Use clear, keyword-rich titles under 60 characters and engaging descriptions under 160 characters.
2. Forgetting About Mobile Optimization
More than 60% of Google searches come from mobile. If your website isn’t mobile-friendly, you’re losing visibility.
Fix: Use a responsive design, compress images, and test your site on Google’s Mobile-Friendly Test tool.
3. Slow Page Speed
Page load time is a direct ranking factor. If your site takes more than 3 seconds to load, visitors leave.
Fix: Compress images, enable caching, and use a fast hosting service. Tools like PageSpeed Insights can help you measure performance.
4. No Internal Linking
Internal links help search engines understand your content and keep visitors exploring your site.
Fix: Add relevant links between your blog posts and service pages using keyword-rich anchor text.
5. Skipping Keyword Research
Writing content without keyword strategy means you might not rank for what people actually search.
Fix: Use free tools like Google Keyword Planner or Ubersuggest to find relevant keywords with good search volume and low competition.